Gastvorträge

Gastvorträge, die durch die Stiftung Internationale Unternehmensführung ermöglicht wurden:

• SS 2014: Prof. Roderick J. Brodie, University of Auckland, New Zealand:
  Managing brands and market equity

• SS 2013: Prof. Neil Hair, Rochester Institute of Technology, USA:
  Personal Branding for Professionals in the Digital Era

• SS 2012: Prof. Bradley Wilson, RMIT University, Australia:
  Stakeholder Views of Player Crises, Brand Damage and Reputational Harm in Sport Sponsorship

• SS 2010: Prof. Gerardo Bielons, University of Madrid, Spain:
  Human Resource Management in International Sport Organizations

• SS 2008: Prof. Jürgen Gnoth, University of Otago, New Zealand:
  Service-Dominant Logic and Destination Branding - the Concept of Brand Controlling

• WS 2007/08: Prof. Stephen Vargo, University of Hawaii at Manoa, USA:
  Service-Dominant Logic, Prologue, Progress and Prospects

• SS 2006: Prof. Don Getz, University of Calgary, Canada:
  Event Stakeholder Management

• SS 2006: Prof. Lorn Sheehan, University of Calgary, Canada:
  International Sport Tourism

• SS 2006: Prof. Sergio Moreno Gil, Universidad de Las Palmas, Grand Canaria, Spain:
  Tourism Image

• SS 2006: Prof. Angelo Presenza/Prof. Antonio Minguzzi, Università degli studi del Molise, Italy:
  The Mix between Sport Tourism and Cultural Heritage Patrimony for South Italien Tourism Competitiveness

• SS 2005: Prof. Don Getz, University of Calgary, Canada:
  Eventmanagement and Event Tourism

• SS 2005: Prof. Lorn Sheehan, University of Calgary, Canada:
  International Sport Tourism